Telemarketing: Not Just For Politicians and Foreign Princes

Very few neutral terms in the business world carry as much stigma as telemarketing. Once a fair practice of spreading information and conducting business, the name has since become synonymous with “annoyance” or “nuisance.” In fact, most English-speaking countries have some sort of system (similar to Australia’s “Do Not Call Register”) in place to prevent cold-callers from reaching those who would prefer not to be reached.

But, when done right, the practice is actually quite effective. Especially for the purpose of lead generation, telemarketing is a relatively efficient method of marketing. Compared to paid, general online advertising, which is often overlooked or blocked by browser filters, telemarketing is specific and targeted, adding a more personal touch to the spreading of information.

Furthermore, telemarketing seems to be the only way of reaching out to a rather large demographic of Australians: according to a 2013 report from the Australian Communications and Media Authority (ACMA), 10.32 million Australian adults (43.9% of the total population) still have fixed-line telephones. Of that number, 7.5 million are on the ACMA’s Do Not Call Register, meaning that approximately 2.8 million Australians are available for fixed-line contact. Of the total population, 16% reported that fixed-line telephony was their most-utilised form of communication, a majority of whom are middle-aged.

To limit one’s reach strictly to online advertising and social media neglects a large portion of the Australian consumer population--namely homeowners who may be prime candidates for many of the services of the businesses we usually market, i.e. solar companies, real estate agencies, forex trading companies and investment companies.

Beyond the apparent demographical advantages to telemarketing, another reason you should choose TIION LLC for your marketing needs is our exacting standards of quality and conduct. Our business is Australian-owned and headquartered in Bundall, Gold Coast, and all of our telemarketers are native English-speakers, which means they are all able to clearly understand the phrase, “No, I’m not interested.” We only yield to you leads that are actually interested and eligible for the services offered, which means we don’t waste time trying to convince uninterested prospects to pay for services they don’t need or want.

The result is only the highest-quality exclusive leads for your business. Affordable and trustworthy, TIION’s Call Center Services can help you reach the consumers most others neglect.

For more information, please visit www.tiion.com.

Increase your business’ influence with TIION LLC--marketing made easy.